If you don’t have a plan or a direction, how do you know where you’re
Strategic Marketing Plans
A strategic marketing plan is a comprehensive document that deconstructs your brand, evaluates its competitive landscape and the opportunities that exist – all from a marketing perspective. We look at where your brand sits in the minds of consumers, what position it could potentially capture and what channels we can leverage to get it connected to your audience. Through our analysis, concept development and experience in the marketplace, we create a unique, competitive marketing strategy for your brand.
Brand positioning is the simple analysis of the mental real estate around your brand. We see what other brands compete in your space and where all relevant brands sit in the minds of your target audience. We put forward a recommendation on how best to position your brand, product or service and what that might look like in terms of a marketing concept. The result may be a new identity, positioning line or some other strategy that helps connect your audience to you.
Digital strategy is a specific skill set that looks at potential connections with your target audience through digital engagement. Different than traditional media, it requires a unique understanding of the relationship between two parties – in real time. A unique relationship that trades on utility, transparency and ongoing growth.
Through Web, Social Media, Email Marketing, Search Engine Marketing and Mobile, we design self perpetuating digital ecosystems that are tailored to each specific client’s touch-points. Once Digital Strategy is established, we work with our clients to help them create that content and/or create and deploy on their behalf.
We include analytic tools to measure the effectiveness of each program and provide these ongoing, in-depth reports to continually customize the system for higher, smarter, more effective returns.
Traditional Media and Digital Channel Plans
Where is everyone? The ability to connect with people through an ever expanding number of channels has blurred the media landscape and made it even more difficult to decide what to do. Based on your resources, the question is “how far out can you cast your message and get meaningful attention that you can capitalized on?” Some channels are instantaneous and low cost but have small reach, others offer huge reach but no intimacy. The reality of multi-channel marketing in today’s market means you need to have a plan on how best to spend valuable resources to get a return. A media plan is a definition of how we distribute and connect your content to your audience over a time period. The channels may be purely digital or traditional, typically they’re a combination of both. We don’t have “channel bias” and this isn’t something we put together based on existing inventory. Every media plan has to be custom carved and created for each specific brand and the people we connect to it.