At the expense of all other competing brands and messages, we
In order to cultivate a relationship and create a marketing ecosystem, it starts with an idea.
And there is a distinct difference between presenting information and managing a brand concept around the lives of the people you want to connect with. When we want people to understand information, we use design to guide them through as many of the components as we can with the intention that they understand and respond. Ideas, on the other hand, capture mental real estate beyond a brand requiring the active, mental participation of the audience. There is dot connecting going on. This is why they call it “The big idea.” This is the creative philosophy that drives our thinking. And we believe that it’s what is needed if you want to lead the dance. If you don’t want to plant a stake in the ground and manage your mental territory then you may lose to those who do.
Much of what we provide is copywriting. Long, short, positioning lines, headlines, scripts, directions and body copy is where we began and it’s where we are comfortable.
Good design is where a brand and its audience spend time together. Quality time. Good design is obviously a reflection of the brand’s personality, its utility and ability to organize itself in the relationship. Much of the work we do requires design. This includes both physical elements like logos and identities, websites, advertising, brochures, physical spaces and the list is very long. And sometimes it involves conceptual design – that is, the design to map user experience within a digital property or the design of an analytic process.
Artwork and Execution
Concepts and designs need to be assembled and deployed. And we’ve been doing this as part of our skill set for over 20 years. Once the process begins, we believe proactive communication and good management are the keys to getting better results and higher levels of happiness for everyone involved.