Concept
Digital Only
Upper House Condos uses an exclusively digital channel strategy and sells out.
Client
Knightstone Capital
Skills
- Strategy
- Creative development
- Copywriting
- Layout and design
- Digital strategy, development and execution
- Email marketing and deployment
- Project Management
Execution
Website Analysis | Digital Advertising | Email | Social Media | Analytics Reporting
Elements of the campaign.
Strategy
Strategy: An exclusively digital campaign designed to reach a very specific target audience
Digital Advertising
Digital Advertising: Social Media, Search and Re-Marketing Ads used to capture a very specific demography and geography
Social Media
Social Media: Daily posting and analysis
Email: Database collection and email deployment with multiple message testing
Analytics Reporting
Analytics Reporting: Monthly reporting on all digital channels and their performance
