Cementing a Mazda dealership to the Mazda brand.
People do a lot of research when buying a car. They look at specifications, pictures and make comparisons between vehicles. Once they make up their mind, they seek a place to buy. Usually a dealership. Such was the thinking behind the campaign for Avante Mazda. We didn’t want to spend any resources on trying to convince people that the Mazda brand was a better choice, we wanted to capture the attention of those who had already decided on a Mazda. We also had the great fortune to have a name, Avante, that sounded strikingly similar to the phrase … “I want a”. The birth of the campaign that Avante Mazda incorporated into every touchpoint in their marketing.